Bruce Guild founded Cool Breeze Cyclery in 1988 after graduating from the
Over the next 10 years, Cool Breeze Cyclery continued to grow and earn its positive reputation for sales, service and bicycle fitting. Trek Bicycle Corporation honored Cool Breeze Cyclery with an award for Outstanding Retail Achievement in 1998. The business also earned the Bank of America Small Business Champion Award in 2001. In 2006, Steve Doolittle and Chris Vasiloff invested in Cool Breeze Cyclery and helped move the store to its current location in Mooresville Gateway. The cycling community has responded to the move well. With the addition of the Cool Breeze Coaching Center, the first integrated Compu-Trainer and Coaching Facility in the region, Cool Breeze Cyclery witnessed a group of dedicated athletes forming what would eventually become the Cool Breeze Cyclery Triathlon Team. Recognizing triathlon as one of the fastest growing sports within the United States, the store soon expanded its product offering to include a broad range of triathlon and time trial (TT) bikes, clothing and accessories.
In 2007, Trek Bicycle Company granted the owners of Cool Breeze Cyclery the exclusive rights to a new Trek Concept Store, only the second store of its kind in North Carolina. Exactly two years after opening its doors in Mooresville Gateway, the cycling community welcomed Trek Bicycle Store | Charlotte by Northlake Mall in November of 2008. The 6,000 square foot concept store stands in a beautiful building among retail giants including Office Max, PetSmart and Best Buy.
Late in 2009, Bruce chose to sell his interests in Cool Breeze Cyclery and Trek Bicycle Store | Charlotte to Co-Owners Steve and Chris. Still regarded as one of the best bicycle fitters around, Bruce opened Studio Velo in 2010 to offer cyclists an exceptional opportunity to dial in their bike fits using the latest in state of the art fitting equipment.
1998 Trek Bicycle Corporation Outstanding Retail Achievement Award (Cool Breeze Cyclery)
1999 Trek Bicycle Corporation Outstanding Achievement Award (Cool Breeze Cyclery)
2001 Bank of America Small Business Champion Award (Cool Breeze Cyclery)
2006 Trek Bicycle Corporation Outstanding Achievement Award (Cool Breeze Cyclery)
2007 MS Bike Ride Sponsoring Bike Shop Platinum Level (Cool Breeze Cyclery)
2009 Bike MS: Carolinas Biketober Challenge Titanium Sponsor Bike Shop (Cool Breeze Cyclery)
2009 Bike MS: Carolinas Biketober Challenge Titanium Sponsor Bike Shop (Trek Store of Charlotte)
2009 Trek Bicycle Corporation Top 100 Dealer (Trek Store of Charlotte)
2010 Huntersville Family Fitness & Aquatics Kids Triathlon Series Sponsor
2010 Trek Bicycle Corporation Top 100 Dealer (Trek Store of Charlotte)
2010 Trek Bicycle Corporation Top 100 Dealer (Cool Breeze Cyclery)